Digitalization is among the key elements that develop a company’s growth. It is actually more than the removing of paper documents and applying computers to log data – it truly is about setting up a new technique of doing business that focuses on customer satisfaction, internal interaction, and the move info. It is regarding being better, gaining presence over enterprise spend and making decisions with correct numbers, along with connecting your complete team into a common mission that drives scalable growth.
This can be a dynamic process that adjustments the ways businesses create and capture value in the marketplace. This may also accelerate the obsolescence of a firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive posture, firms has to be constantly mindful of digitalization’s impact on their BMs and the adjacent business environment.
To explore the effect of digitalization on a firm’s BM, qualitative empirical data were accumulated from 12 interviewees employed in two different industries, motor vehicle and information. Due to the fact that the two industries are characterized by different organization models, this kind of research design and style allowed for a great in-depth a comparison of how digitalization impacts the inspiration of an firm’s BM.
The interviews revealed that inside the media sector, the impact of digitalization was felt many clearly in terms of value creation and worth capture elements. This was primarily due to the fact that the media industry places strong focus on the customer check out here channel, thereby causing digitalization to have an early on impact on the company’s BM.
